Should I Bribe Subscribers To Opt In?
There was an interesting post on Email Insider Blog recently about whether it is a good idea to offer an incentive to people to sign up for your newsletter. After all, newsletters can be one of the best and most cost effective methods of promoting your message.
There is always the spammers mentality that says if you send out enough mail eventually you get a response. Unfortunately it turns out that if you act like a spammer you will get labeled as one and it will get harder and harder to reach your good prospects.
This post says if you want a quality response use a quality list. People who have some interest in your message to begin with. Most people that only sign up to get a prize are not what you want on your list anyway. If you have an email campaign ongoing or plan to start one you should visit this post.
