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Should My Business Have A Blog?

March 24, 2007 - Filed under: web design — Tags:

I recently ran into the “Fortune 500 Business Blogging Wiki” which lists the blogs of the biggest companies on the planet. I thought that I would have a look at them and see what I could learn from “The Big Boys”. McDonalds had some good posts on ethical/animal rights issues that I read, Kodak had some interesting photo tours and MTV didn’t even load (I tried Firefox and IE7 perhaps it’s something in my security settings). Some of them don’t even seem like a blog, just a brochure page on their site.

Overall there doesn’t seem to be much there. Even though my interests are pretty wide, I didn’t find one that I will subscribe to. I have not looked at them all yet, but I’ll keep going and let you know what I find.

What I am getting out of this so far is that this is why individuals and smaller companies can have an advantage in this arena. They are not necessarily constrained by political correctness or layers of legal staff who tell the blogger how to think which makes their blogs very bland. I’m not saying that you should go out and slander someone, what I’m saying that smaller companies have the flexibility to say what they really mean, say it while it’s still relevant and can take the immediate response from their readers that the Internet offers and make good use of it on their blogs.

There are many small companies blogs that just may as well be another static page on their site, but the best are the ones that invite interaction and comments from their visitors.

So the answer is yes, your business should have a blog, but only if you are willing to maintain it on a (semi) regular basis. Of course you have to be willing to say what’s on your mind in your blog and listen to your readers even if you don’t like what they have to say (maybe especially if you don’t like what they have to say).

Provide your readers with some interesting content and you can beat the “Big Boys” at their own blog. Have a look for yourself and let me know what you think.

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