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Your First Email Campaign – Post your old newsletters

I think that an email newsletter is a wonderful way to build your business.

You could do it the easy way and hire me to design and run your campaigns or you can do it yourself.
Either way an email marketing blitz is inexpensive and can still be one of your most effective marketing tools.

There are some important rules for starting any email campaign

Post your old newsletters

It is always a good idea to post your newsletters on your site.
This will do at least two good things for you.

  1. It will get you new content. That’s one of the best thing that you can do for your site to raise your rankings in the search engine results pages. Plus it will give you many new keywords that you can be found for in the search engines.
  2. t will give your potential subscribers an idea of what they will be getting when they do sign up. That will make your newsletter even more powerful because you will be getting subscribers who read what you have and request more.

You can have a newsletters section on your site or a way to do it for my customers who want to do it themself would be to create a blog category named “newsletters” and post your email newsletters in that category. You can place a link from your newsletter sign up page that goes to this category. That way the link will always go to the most current editions. This is also a good page to link to in the header of your newsletter for those readers that are unable to view your email newsletter.

Well, that’s the end of my little mini-course, but there’s so much more to learn, many things that I may have missed or just glanced over and email marketing is changing all of the time. I invite your comments, techniques and opinions. and if you would like to learn more..

I can highly recommend emailexperience.org

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