E-Mail Marketing – How Much Should I Send?
I hear from my customers who want to use e-mail as a marketing tool. I have previously written about following up your e-mails, but not about what to put in them or how often to send them. What to put in your e-mails is a pretty broad question. You want your information to be usable […]
A Favorite New Site – Mozilla Firefox
I have a page on my site with some of my favorite new sites that are showing up on the web. These are not my sites, but they are the kinds of things that I like in a website. There are different reasons that I picked these sites, they all look good, and are clear […]
Letting Other People Promote Your Site
As a follow up to my Refer A Friend post from yesterday, my brother-in-law forwarded me an e-mail about a new technique used by criminals to break into your house called “lock bumping”. It’s a pretty scary story that I had not heard before, but I’m sure has been passed around quite a bit lately. […]
Refer a Friend
One of the simplest and most effective form of promotion that you can do for your business is to have one of your customers refer one of their friends. Just the fact that the recommendation is coming from their friend and not from you gives it much more weight in the friend’s eyes. There are […]
Super Bowl Stadium Site Hacked
The official Web site of Dolphin Stadium, home of Sunday’s Super Bowl XLI, has been hacked and seeded with exploit code targeting two known Windows security flaws. Hundreds of SuperBowl visitors have been affected. Apparently they have found this bad code in humdreds of websites. It’s a good idea to make sure that your version […]
Movie Recommendation – Relative Strangers
I love movies. Since I started my own business I don’t get as much time as I would like to watch them, but since I signed up for Blockbuster’s mail order deal I get to see more. So every Weekend I will recommend a movie or two. Do with it what you will. Relative Strangers […]
Friday Just For Fun Site – Project Gutenberg
Here’s something for some fun on a Friday. (Not responsible if you get caught playing at work) I have written about Project Gutenberg before. They are the oldest producer of free ebooks on the Internet. The collection was produced by thousands of volunteers. They have a huge Online Catalog with browsing options, an advanced search […]
It’s All About Trust
I have written about why should a search engine trust your site, but there are also other kinds of trust on the Internet. For example why should a customer who just found your site and has never met you or seen your store trust you enough to make a purchase? Why should someone from another […]
