Marketing 101 – try your best to get it right
I got a birthday email from one of my neighborhood restaurants, Minutellos for a free bottle of wine. They have a rewards program.
I got the same email last year, but it came a month later.
I still had the wine and mentioned it was a little late. Not much, just a word and this year they fixed it.
I’m impressed!
I think many people send out email newsletters, but if you are going to personalize them and send special ones for events like birthdays or something else, it’s always pays to go the extra mile and try your best to get it right.
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