Is E-mail Marketing Still Effective?
Many people who claim to know say that e-mail marketing is dead. I don’t believe that. I think e-mail marketing can still be a very effective and economical tool if you do it correctly.
I just put up a new site called FastDiscountBanners.com and the first thing that I did to promote it was to send an e-mail to everyone that I know and asked them to please try it and pass it along. This simple technique generated quite a bit of traffic and many of those visitors bookmarked the site so hopefully they’ll be back.
Large scale e-mail marketing can be just the same. Michael Fleischner wrote a very good article called “7 Steps for Improving Your Email Marketing” and it’s all good advise.
