Is It Worth It To Give Away Information?

March 17, 2007 - Filed under: web design — Tags:

In a previous post I wrote about giving away free information. How it helps your standing in the eyes of customers and search engines.

I recently drove about 300 miles to meet with a potential client. My first thought when they asked to meet with me was that they had mentioned in the beginning that they were looking for someone local. I wondered it they were serious about hiring me or just looking to pick my brain for free information. I thought that our meeting went very well, but they eventually hired the local person which made me believe that my suspicions were correct. The question I now ask myself is whether it is worth it to give away “free information”.

I believe the answer is YES!


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