It’s Looking Like You Need Social Media

Filed under: web design — Tags: ,

It’s starting to look like using social media is becoming important to businesses. In the past year I have been reading more and more that having a place on your site where users can freely interact is almost as important as having a site itself.

What that means is that if you are planning to grow your site it is no longer enough to throw your brochure on a couple of web pages and post it on line. You now need a place where your visitors can add their own feedback or share their views of your site in come way. A new study by the Center for Marketing Research at University of Massachusetts Dartmouth shows that the fastest growing companies are learning this and adding blogs, forums, wiki’s. etc. at a rapid pace.

This also means that you can’t just throw up your site and forget it. You need to add new content, as well as, monitor your social pages. You have to watch for undesirable posts, but you also need to know what your visitors are saying about you. What you are doing well and perhaps more importantly what you are not doing well.

Social Media in the Inc. 500: The First Longitudinal Study

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