Most Common Postcard Marketing Mistakes

June 3, 2006 - Filed under: Information — Tags: ,

Virtually 100 percent of postcards get read and the reason is simple:Mail in envelopes has to be opened first to be read. People often look at just the envelope, decide they?re not interested, and out it goes. In contrast, a postcard is already ?opened,? ready to read and, at the very least, the message will be seen ? no matter how speedily ? by the recipient.

Postcards are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response.

When you combine all these factors, it?s no wonder then that businesses today use postcards as a tremendously powerful marketing tool.

It is, however, important to avoid some common mistakes


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