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Google Trends

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I thought I would pass on a cool new tool called Google Trends that lets you know what people are searching for. It’s great fun to play with, but can be just as good for serious research. Google explains how their tool works: Google Trends analyzes a portion of Google web searches to compute how […]

New Keyword Optimization Rules

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Maintaining and marketing a website can be a difficult task especially for those who are inexperienced or who have very little experience. SEO rules are constantly changing and even then, many SEO professionals disagree on the actual specifics required to optimize a website. This is in no small part due to the search engines themselves. […]

Google PageRank Explained

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PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of […]

Are Google Results More Relevant?

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Apparently Google isn’t just the most trafficked and utilized search engine; it may also well be the most relevant as well. A panel at the Search Engine Strategies Toronto conference revealed that people perceive Google provides more relevant results than other search engines. Gord Hotchkiss, president and CEO of search research firm Enquiro, kicked off […]

Google Calendar

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With Google Calendar, it’s easy to keep track of all your life’s important events in one place. You can add events and send invitations effortlessly, share your schedule with friends and family, and search for events you might enjoy. View by day, week, or month Move forward and backward Choose which days to display Quick […]

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