Google Trends

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I thought I would pass on a cool new tool called Google Trends that lets you know what people are searching for. It’s great fun to play with, but can be just as good for serious research.

Google explains how their tool works:

Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time. We then show you a graph with the results ? our search-volume graph.

Located just beneath our search-volume graph is our news-volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike.

For instance if you just searched for “ski resort” you would see (as expected) that the searching peaks just after the first of the year. You might not expect that Phoenix would be the 8th top city searching for “ski resort

You can also search for multiple terms and find that Pizza seems to be more popular than hot dogs and hamburgers combined

or that the searches for George W Bush and Bill Clinton would be pretty even except in Washington where a lot more people seem to be searching for Clinton.

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