What’s Important For SEO?
Sometimes when designing a new site for a client it’s hard to get them to consider SEO as an important factor. Sure they will give it lip service “We want our site to be easily found on the search engines”, but when you explain to them what it takes you get the nodding of the head and right after that they tell you that they want something that is completely the opposite. I try to explain what they want may hurt them with search rankings, but after that if they insist I’ll do what they want. What I have found is that before a site is built or redesigned SEO is not very important to most customers. They are quite confident they will be found. Then, after the fact when they aren’t getting the traffic that they expected it becomes a problem. That is why when a customer insists on doing something that I feel is going to hurt their rankings I send my concerns in an e-mail and save it with their account information, because fixing a problem after a site is designed, up and running can be much more work than in the beginning.
That brings me to todays post, what is really important for SEO and what is not. Jill Whalen of HighRankings.com writes a very good post about this and is followed by some comments that are worth reading also.
