E-Mail Marketing Follow Up

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“Many people have given up e-mail marketing because the filters that almost everyone uses now makes it almost impossible for their mail to get through.” I had a customer tell me that not too long ago.

I asked them about their direct e-mail campaign and he told me that even though it cost them very little to do it, because they were doing it in-house, he didn’t feel that they were getting a good response for their effort.

I told him that while it was true that it’s getting harder these days to get his mail through, he should still not give up. I told him to send another e-mail, this time in plain text, the very next day after his next scheduled e-mailing.

Have it say…
Yesterday we sent you the newest issue of our ___ Newsletter. If you did not receive one it may have been eaten by your filters. Please visit our site to read it on line here and if you would like to receive our future mailings please put our domain _____.com on your filter’s “whitelist” to allow them to get to you.
If you do not wish to receive our mailings we would like to know that as well. Just reply to this e-mail and we will remove you from our list.
### #####

My customer was very pleased with the results of his next e-mail newsletter. He heard from many people who hadn’t realized that they were no longer getting his newsletters.

I also found out that he was removing the old newsletters when the new one went out. I advised him to put back up all of his back issues along with a good index for them. It allows people to catch up or for a new visitor to find out what they were missing. It also makes good content to help him in the search engines.

1 Comment »

  1. […] hear from my customers who want to use e-mail as a marketing tool. I have previously written about following up your e-mails, but not about what to put in them or how often to send […]

    Pingback by Lillicotch.com » Blog Archive » E-Mail Marketing - How Much Should I Send? — February 8, 2007 @ 10:09 am

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