How Links Work
When I speak with a new customer or an interested person at a networking event the question that I continue to get asked over and over is “How can I get more traffic from the search engines?”
I’ve written before that today, the most important factor is inbound links from other sites. The more highly regarded the site is, the more value the link has. Links have been the backbone of the Internet since the beginning, but how they are treated by the search engines is always changing.
The best explanation of how links affect your search rankings that I’ve read lately is on the Search Engine Guide Site, called
