New Free Keyword Reasearch Tool
When first starting or adding to a website one of the first things that you want to do is to decide on which keywords to target. These words should be action words to get your visitors to do whatever it is that you want them to do when they land on one of your pages.
Usually a new client will ask me which keywords should I pick and how do I use them? I usually first explain that keywords can be and usually are more than one word. How it can be very hard to get to the top of a search results page for a one or two word keyword that is very competitive (like “web design”). It can be much easier to get to the top spot for a more narrow keyword (“web design Pittsburgh”, “web designer western PA” or “WordPress expert Pittsburgh”), but because the action inferred from that keyword is more specific to what you do, the traffic from a search term like that may also convert to sales better if you pick the right one.
Another great advantage in more targeted keywords is if you are buying keyword ads you can save quite a bit of money not getting clicks that aren’t really interested in what you have to offer.
It’s always best to have one unique page per keyword and to use your keyword once in the main headline, maybe once more in the sub-headline and a couple of times in the body text. It’s a good idea to read the page out loud before it’s published to see if it sounds spammy. If you have overused your keyword it may be considered spam by the search engines or worse by your human visitors.
To help my clients pick good keywords I have been sending them to a older post where I suggested some free keyword research tools (two of the three still work). I’m writing this post today because I found a new free keyword tool from WordStream and I thinks it works really well so I’m now recommending it to everyone.
