Someone in one of my groups on LinkedIn asked “what is the best way to allocate (promotional) resources?”
Asking how best to allocate their limited resources (time and $$)
I answered and thought I’d share it here, you may have heard this before.
Start with the free stuff. There are some good ones
http://www.lillicotch.com/Blog/?s=marketing
When paying, try anything that makes sense to you, but be sure to take the time to track how much/many you get from every single ad/promotion. You need to know if you are spending $1 to make $10 or $10 to make $1
Otherwise you might as well take your money to a casino.