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Make Sure Recipients Can Read Your Email

April 10, 2009 - Filed under: Social — Tags:

My wife got a newsletter today from Bath & Body Works. She gets them quite often, but I haven’t really looked at them before.

I use Mozilla Thunderbird for our email program and have the images turned off for most everyone. The first thing that I though of is “Wow this sucks, I can’t read it at all.” They did try to put some alt tags and links into their message, but here’s what I saw
bbw01

How many people delete this before even bother seeing what it’s about? Quite a few I’ll bet. They did have the sense to make the “if you can’t read this email click here” message in white text. Black and blue text on a dark blue background is all but impossible to read.

If you load the images it looks pretty nice
bbw02

If I wasn’t thinking about how bad this was I wouldn’t have gone this far. Most online email services like Yahoo, gmail, Hotmail, etc now block images by default. You need to make sure your email campaigns will look good enough with the images turned off to at least make your recipients turn them on.

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