Offer Something Of Value To Your Visitors

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I saw a great post by Eric Brown on the Search Engine Guide site where he reports on an apartment rental company in Michigan who’s blog has nothing to do with apartment rentals and are still top of the search engines.

They offer virtual sightseeing tours, restaurant tips and reviews, and other good information about the community. Without ever directly plugging their main business from their blog their website business has more than doubled. A very good lesson for anyone interested in writing or improving a business blog.

If your blog screams that you can “Make You A Million Dollars”, but offers no other value for free, your visitors will not take you seriously. However, if you offer them something of value without any strings attached they will take the time to find out what else you can offer them, even if it’s not free. In fact, they will look expecting to have to pay for it. You’ve already proven that your experience can be valuable to them.

As a designer I think that the Urbane Life Blog is very hard to read, with blue text on a black background, but they have done everything else right. It’s just my opinion and who knows the blue on black may even help them.

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