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SEO and SEO Scams

June 25, 2014 - Filed under: FAQ,Information,Recommendations,security,Social,web design

My customer forwarded me this today. He was worried that his website was missing out on tons of traffic. I get millions of this crap, so it’s probably easier for me to spot as spam (I added the stop sign)

stopsign

From: Cool sounding (English) name@gmail.com

Subject: Can I give some honest feedback on your website?

Hi,
Wanted to touch base: We’ve spoken a while back about your website. I happen to be on it again and wanted to point out a few areas of concern (SEO, Visibility, etc). For what it’s worth, I see a few specific things impacting your site’s profitability that can be improved with a slightly refreshed strategy.

Just to remind: I work with several consultants who I have personally hand-picked: Each of them are more than glad to share CASE STUDIES of their work with you.Would you be open for a brief discussion? At the very least, you’ll gain new insights through an extensive Web Needs Analysis (Doesn’t cost a thing).

All I would need to know is whether you would be open to speaking briefly with my consultants to get started.(P.S.: If you’re no longer interested in getting periodic updates, let me know and I promise I won’t follow up again. Thanks for your time.)

Regards,
Cool sounding (English) name

Well, where do I start?
Things to be suspicious of:

  • It’s a Gmail account, could be anyone.
    awww, he’s being honest…
  • We’ve spoken?
    Doesn’t know your name.
  • Know anything about your site?
  • He has no website?
  • Only email contact address
    Could be anywhere in the world.

My advice, even if it was a *real* email
Ask them exactly they are going to do for you.

  • There is no secret sauce, if they won’t tell you, run away
  • If they claim great links from quality sites, that means they’re spamming the blogs.
    Quality sites are generally not giving links to someone they don’t even know.
  • Social Media
    Just a buzzword. Same thing, what work are they going to do?
    Are you willing to let them be the face of your business?

This is just a start. Any more ideas?

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