Find Out What Your Visitors Want (and give it to them)
It seems that whenever I speak to people about websites they are always more concerned with traffic and how to get more visitors than anything else. It doesn’t seem to matter that if their site looks bad or is not very user friendly, any traffic that they do get will probably leave right away.
I suppose it’s my job to make sure that my sites look good and work well, but there’s still that tricky part of turning your visitors into fans of your site and customers of your business.
I was reading an article on my local newspaper’s site this morning about a Pittsburgh company that seems to be doing just that. ModCloth is a clothing company that’s promoting their business in a very non-traditional way. They’re still spending on promotion, when I Googled their name I did see they are paying for clicks, but the newspaper article pointed out they’re doing much more. They’re actively listening to their customers, asking them what they want and for the most part giving them what they ask for.
They’re allowing their visitors to vote on items they want to see in stock, help name and describe products and suggest styling tips. They have ModStylists to guide customers and give advice from how to accessorize to what to wear to an event. It’s a really good lesson for anyone promoting almost anything.
