Giving Away Free Information – Part 1
Today there is an article by Scott Buresh called “Understanding the True Value of a Resource Library for Your Website”. Scott talks about the value of giving away unbiased information on your website and how it can help you improve your status with the search engines. How that will help your site succeed in the […]
The 4 Most Underrated Pages on Your Web Site
Here’s a post by Matt McGee at Search Engine Guide writes about “The 4 Most Underrated Pages on Your Web Site” He talks about different strategies to help convert your visitors into customers. There are many good ideas here about improving your site by adding or changing the pages he calls the most underrated. 1. […]
SEO and Politics
It looks like the political types are getting involved in SEO and SEM and the Republicans are starting to buy up keywords. It seems that the Democrats are behind in this area, but you know they will try to catch up. Michael Bassik has written a very good post on this. I can’t wait to […]
Small Business Promotion Ideas
Michael Gray has put together a great post of thirteen ways that small businesses can promote themselves for free at his Graywolf SEO Blog. While most of his suggestions apply to businesses with a local presence, there are still quite a few on there that will apply to any small business. I have recommended to […]
Is There Such A Thing As Bad Links?
I have written about the way to improve your page rank is to get high ranking sites to link to your site and how that can be accomplished. I was asked a question recently about whether there is such a thing as a bad link to or on your site. I stumbled onto a past […]
What Do People Have Against Free Open Source Software?
I try to regularly post ads on Craigslist to promote my web design services. I think it’s a wonderful free service well worth the time and effort to use. I try to follow their guidelines, post in the propper category and not to repeat the post more than once every 48 hours. In fact I […]
E-Mail Marketing – How Much Should I Send?
I hear from my customers who want to use e-mail as a marketing tool. I have previously written about following up your e-mails, but not about what to put in them or how often to send them. What to put in your e-mails is a pretty broad question. You want your information to be usable […]
Letting Other People Promote Your Site
As a follow up to my Refer A Friend post from yesterday, my brother-in-law forwarded me an e-mail about a new technique used by criminals to break into your house called “lock bumping”. It’s a pretty scary story that I had not heard before, but I’m sure has been passed around quite a bit lately. […]
Refer a Friend
One of the simplest and most effective form of promotion that you can do for your business is to have one of your customers refer one of their friends. Just the fact that the recommendation is coming from their friend and not from you gives it much more weight in the friend’s eyes. There are […]
It’s All About Trust
I have written about why should a search engine trust your site, but there are also other kinds of trust on the Internet. For example why should a customer who just found your site and has never met you or seen your store trust you enough to make a purchase? Why should someone from another […]
