Five Keys to Networking Success

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Networking can be a very valuable tool for any small business. I have written about this before. If it’s done right it can be the single most economical way to get you new and repeat business.

Networking and word of mouth advertising together are seven times more likely to bring in business than all forms of traditional advertising and direct mail combined. How does it work? More importantly, how can you make it work for your business? Janet Attard of the site “Business Know-How” has written a good post on the subject. I always have said that the most important thing about attending any network event is to be prepared to help unconditionally and help will come back to you proportionately.


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