People Still Buy From People

Sometimes I do my best thinking while out for my daily walks, sometimes it’s just silly stuff. Today there’s an old expression running through my head. I used to hear it quite a bit in my past lives, but I don’t much anymore, “People buy from people”.

It’s probably because so much shopping is automated these days that people don’t expect a personal relationship when they’re buying things, I know I don’t. It always surprises me when I feel a personal experience from a business I interact with online.

I think one of the best things you can offer your website visitors is a clear idea of who you are and what you can do for them. I’m a one man shop so it’s easy to be the face of me. The face of a company can also be many people, provided they’re all consistently delivering the same message. More important is listening to their customers and sharing what they are hearing with the rest of the group. Everyone needs to be on the same page so it’s important to meet regularly to discuss what they are hearing and what would be the best way to help the customer.

In my business everyone’s thirteen year old niece or nephew can build them a website. I would like to think that I’m better than most of them, but I will admit there are probably some that are better than me. So it’s my job to let my customers get to know me and give them confidence that I will offer them a better value.

A cup of coffee together is my preferred method, but it could be a phone conversation, email or text. Not every business can take their customers out for coffee and danish. Your visitors really just want to know they have been heard, that you are concerned about what they want. Any solution you offer them, as long as it tries to address their needs lets them know you’ve listened and is almost always better than offering them nothing at all.

Make sure you give your visitors an easy way to talk to you and really listen to what they say. That’s the best way to let your customers know that you’re a good value for them.

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