Should I Clean Out My E-mail List?
I have written before about how e-mail marketing is still going strong. A year ago when I started this business I would have told a client with a new website that if they wanted to start a blog they could use that to replace their e-mail marketing efforts. Well live and learn. E-mail marketing is […]
What Keywords Do I Pick?
So you are designing your site and you want to be found on the search engines for certain keywords. You are not going to be found for these words if they are not in your headlines and main content. So what keywords do you choose? You want them to be relevant to your site, but […]
Ways to Promote and Market Your Site
I am always looking or good and effective ways to promote my site. When I find good ones ideas I try to pass them on to my clients and to you. Many of the best techniques seem to be pretty obvious, but you would be surprised at how many people will overlook them. As I’ve […]
Friday Just For Fun Site – DQ’s Flame Blower Game
Here’s something just for some fun on a Friday. (Not responsible if you get caught playing at work) This is a pretty cool game by Dairy Queen. You have to register to play the game, but it’s a lot of fun (plus you have a chance to win DQ prizes). This is a great example […]
Help With E-mail Marketing
E-mail marketing is probably here to say. Although the spammers tried their best to kill it e-mail can still be a very effective marketing tool. I really thought that RSS would quickly replace e-mail as “The” marketing tool, but it seems people are slow warming up to it. Maybe now that it’s finally being incorporated […]
Word of Mouth Promotion
There really is no better or more effective form of promotion than word of mouth. You can talk all you want about search engines, direct mail or e-mail, word of mouth trumps them all. What better way to look good to a potential new customer than to have someone that they know who is not […]
Free Keyword Suggestion Tools
Most anyone who buys keywords for search knows about Wordtracker. They will show you how popular your keywords are and offer some suggestions for more specific and alternative terms. This has always been a paid service until now. Wordtracker is offering a free keyword suggestion tool. The tool gives webmasters up to 100 keywords in […]
E-Mail Marketing – How Much Should I Send?
I hear from my customers who want to use e-mail as a marketing tool. I have previously written about following up your e-mails, but not about what to put in them or how often to send them. What to put in your e-mails is a pretty broad question. You want your information to be usable […]
Refer a Friend
One of the simplest and most effective form of promotion that you can do for your business is to have one of your customers refer one of their friends. Just the fact that the recommendation is coming from their friend and not from you gives it much more weight in the friend’s eyes. There are […]
E-Mail Marketing Follow Up
“Many people have given up e-mail marketing because the filters that almost everyone uses now makes it almost impossible for their mail to get through.” I had a customer tell me that not too long ago. I asked them about their direct e-mail campaign and he told me that even though it cost them very […]
