Some Random Thoughts
I don’t liked underlined words unless they are links. I think it confuses people. For emphasis make your words bigger,change the color, font or ALL CAPS or ANY COMBINATION. People should be able to tell when they have left your site. All of your pages should have the same “look”. Email newsletters are getting harder […]
Another Good Free Tool – PHPList
I wrote the other day about a manager for your mailing lists. Here is another one. It’s called PHPList and is a free open source system for managing your email campaigns. PHPList does much more than OpenNewsletter, but is also a bit more complicated to use. It supports the double opt-in subscription mechanism, which means […]
More Good Free Tools – OpenNewsletter
I was searching for an easy way for my customer to manage the email addresses for their newsletter campaign and I came across OpenNewsletter and it seemed to be just what I needed. ” A free, simple, and beautiful open source newsletter solution aimed at small-medium scale. Very easy installation. Just upload and its working. […]
What Do You Want Your Wesite To Do?
This is usually one of the first questions that I ask a potential client before starting to work on their site. I am still surprised by how many people don’t have any idea. They know they should have a site because “it’s the thing to do” or “because everyone else has one” or they have […]
Should I Bribe Subscribers To Opt In?
There was an interesting post on Email Insider Blog recently about whether it is a good idea to offer an incentive to people to sign up for your newsletter. After all, newsletters can be one of the best and most cost effective methods of promoting your message. There is always the spammers mentality that says […]
More Newsletter Help – HTML Email Tips
I have written before about how hard it is getting to get HTML emails through to your readers. The way email readers are today, especially on line readers like Hotmail or Yahoo Mail are very restrictive as to what they will allow their users to see. I have several customers who like to send HTML […]
Use Follow Up Email
I sent my mother in CA a basket of fruit for Mothers Day. Today I got a nice follow up email from the company I used. I’m not going to say who it was because they are not paying me. OK, OK, It was Cherry Moon Farms I think that if you are not doing […]
Advice For Sending A Newsletter
Are you sending out a newsletter? One of my clients “All America Roadside” a company that sells Roadside Assistance packages wanted to send one. They had in the past sent them out in a “whenever we have the time” manor and I advised them it should be on a more consistent basis. They were providing […]
More Great Tools for Any Webmaster
I have been reading to the Site Pro News website for almost six years and subscribing to their newsletter/rss feed.. It is still one of my favorite sites for news and tools for my favorite topics, web design, web promotion, and search engine optimization. Today’s article is Part 1 in a series called “Freeware SEO […]
How To Improve Your Web Content
As a follow up to yesterday’s post “Does Your Message Sell” I thought I would post some helpful ideas on how to improve your actual webpage content. So you’ve looked at the content on your website and decided it needs some work to help get your message across to your visitors and to help increase […]
