One Site’s Bad Publicity Can Be Another’s Bonanza
There has been more and more written about how to manage your companies reputation in the new online world. A world where a small misstep can be picked up upon, not just by traditional media, but by a world of bloggers and social media. I have even talked about how the RIAA is doing bad […]
Managing Free Publicity
There’s a great post on the Wall Street Journal ‘s Small Business site that talks about what can happen if you suddenly get some great free publicity. A service called Bag, Borrow or Steal which rents high end designer handbags and sunglasses is getting a mention in the new Sex and the City movie. The […]
Blockbuster And Bad Customer Service
I love movies and have been a customer of Blockbuster’s mail order movie rental service for quite a while. When they introduced their Total Access service where you could exchange your mail order movies for in-store rentals I thought it was a great deal and I knew that the price of $18/month was an introductory […]
Good Publicity Can Spread Fast, Too
I wrote the other day about how many companies just don’t understand just exactly how bad publicity can have a negative effect on their business on the web these days. How social media can take one person’s negative opinion and if left alone can spread faster than wildfire. While it’s probably more usual these days […]
Why you can’t trust PayPal
There have been many times when I have recommended that my clients use PayPal for credit card processing. They are simple to set up with no upfront fees. Unfortunately they also have a long history of freezing peoples accounts for minor infractions or even unfounded accusations. Usually the problems can be resolved, but in the […]
Can Social Networking Hurt Your Business?
Can social networking hurt your business? You bet it can! I have written many times before about how quickly bad publicity can spread these days. One of the main reasons that I hear from small business owners about why they don’t want to spend the time to get into social networking is that they are […]
How Can A Company Not See This
It’s is not my usual kind of post, but this drove me nuts all weekend. I bought a new GE Adora washing machine for Christmas. I even bragged about how well this washing machine worked for me. I know, a guy and his washing machine, you probably hear it all the time. This weekend the […]
Alerts For Your Business Name
I have written before about how you may find some unexpected things from Google Alerts. I now advise all of my customers to sign up for Google alerts. One of the things that comes with social media and all of the mass communication these days is that one person can make a dent in your […]
How Not To Treat People
I like to write about companies that treat people well that are seen as “good”. Companies like Starbucks and Zappos that seem to treat everyone well. How their goodwill relates to great free publicity about their companies. Some people call it Social Marketing. I have also thought about good lessons learned from what not to […]
The Hofbrauhaus Pittsburgh won’t let in the Marines
Pretty extreme headline, right? Note: I changed it because I realized it was actually too extreme, I was being sarcastic and it didn’t come off that way. I’m sure it’s not that bad, but that sure is the image that the Hofbrauhaus Pittsburgh is portraying. It’s just another example of how businesses don’t understand social […]
