Can Social Networking Hurt Your Business?
Can social networking hurt your business? You bet it can! I have written many times before about how quickly bad publicity can spread these days.
One of the main reasons that I hear from small business owners about why they don’t want to spend the time to get into social networking is that they are worried that someone will say something bad about them.
I have some news for all of those people, no one needs your blog or forum to tell the world about what they think of your business. I recently read a good post by Frank Marafiote called How Social Networking Can Kill a Business. His main point is “Don’t let the mud hang there on the wall with no counter-response. Otherwise, readers will assume it is true.”
My main point about this is how can you respond to something that you don’t even know is there? You need to be involved in social media at least to the point where you know what is being said about you.
