Can Social Media Save Iron City Beer

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Iron City Beer has long been a symbol of the City of Pittsburgh. It’s no secret that they and many other local brewers have struggled mightily to save their brands in recent years.

Several years ago Rolling Rock Beer was purchased by Anheuser Busch. They moved them out of their mountain home (Latrobe PA) and spend a gazillion dollars to promote the brand nationally. Rolling Rock is now for sale so I guess the experiment failed.

Iron City recently moved out of the city and into Rolling Rock’s old brewery. It’s much more modern and Iron City is planning to make and sell much more beer to stay alive. One of the things that they are counting on to sell more beer is social media. If you have ever seen a Pittsburgh Steeler road game you’ve probably seen thousands of towel waving fans. Many of them have moved from The ‘Burgh over the years, but still possess their hometown loyalty. Iron City is counting on that loyalty and social media to spread the word instead of a huge advertising campaign.

So far all that I’ve seen is a “coming soon” website OneCityOneNation.com and a pretty good slogan -“One City. One Nation. One Beer.” This should be an interesting one to watch. Successful social media campaigns are very hard to manufacture, but Pittsburgh fans in far away lands are a different breed as well.

Read The Diaspora Report: Ex-Pittsburghers, Iron City beer wants you

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