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How Much Do I Charge For SEO?

With Search Engine Optimization (SEO) nothing is ever guaranteed, so my first rule of thumb is to be skeptical of anyone who does guarantee you specific results. That doesn’t necessarily mean they can’t do it, but they may just be talking about a specific search for your name or some other obscure search term that you could probably get yourself without much effort. The search engines are continually changing their algorithms which constantly changes their results, so even being number one in the rankings today doesn’t necessarily mean that you will be tomorrow.

I try to explain to my clients that whenever I design a website I do it with the visitors in mind first and the search engines second. I believe that if you can design a site that provides good quality content and easy to follow navigation that the rankings will come and remain fairly consistent.

On occasion I have had a client ask me about optimizing their site for a specific keyword(s) and how much would I charge for that. Often the client believes that to get their site to number one at all the major search engines all that needs done is to stuff their content with key words and to add a few meta tags. Unfortunately, due to abuse, most search engines give little or no weight to meta tags for rankings anymore and “keyword stuffing” can be seen as Spam and get your site banned completely.

Many times in order to do the job right it involves completely changing the way a website is structured and that involves more time, resources and money than is possible. The question remains how and how much do I charge for this? Here is an interesting discussion on the CSS Beauty site about this issue.

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