SEM Is Pretty Simple
I’ve been saying for a long time that optimizing your site for search engines is pretty simple. I was reading a post today by Mike Moran called Search Marketing Is Easier Than You Think. Many people confuse SEO (getting found by search engines) and SEM (marketing through search engines). It’s true that you can’t market […]
My #1 Promotion Is To Give Something Away Free
I saw a post on LinkedIn today by Mike Clough called Top 10 Advertising Tips For Small Business. I was interested in the title so I went to the site and read the article. I liked what he had to say, but for me the #1 promotion is to give something away for free. Information […]
Time To Start Your Holiday Email Campaign
I have never been a fan of anything Christmas before Thanksgiving, but since that’s not terribly practical, I think that not sending Christmas email before Halloween will have to do. These days, many businesses will say that I’m wrong, but I am personally annoyed by Christmas advertising before November 1. Well, it’s Nov 1 and […]
T-Mobile Could Use Some Email Marketing Help
I’m back to work today after a great visit to see my nephew graduate from Navy boot camp at the Great Lakes Naval Training Station. It was a fun time even though we didn’t get to see him for long as he had to fly out to his new school in Virginia. I was catching […]
More Problems With The FTC’s New Disclosure Rules
Yesterday I wrote about how I thought that the new FTC rules for bloggers were pretty much unnecessary and probably won’t work the way the it’s expected to. Today I’m reading where they might be dangerous, too. Mike Masnick raised some new, interesting, and alarming scenarios today in his TechDirt blog. More Problems With The […]
Great Tips For Local Search
The search engines in an attempt to make sure your search results are relevant to what you were actually asking for are getting more and more local. If you search for “pizza” for example you not only get a list of the national chains, you also get a list of the shops that are near […]
Friday Just For Fun Site – Oz Yourself
Here’s something just for some fun on a Friday. (Not responsible if you get caught playing at work) Without anything even close the Friday Fun Site where I recommended Simsonizeme. Due to the fact that it’s almost always busy well over two years later, I have to believe that it may have been one of […]
What Information Do Your Readers Want?
I recently began streaming to my TV directly from the Internet. Between Hulu and Netflix I found that there’s not much else that I need. I would like more live sports because sites like ESPN360 use a proprietary format that only seems to work on my computer, but it probably won’t be long for that. […]
Offer Something Of Value To Your Visitors
I saw a great post by Eric Brown on the Search Engine Guide site where he reports on an apartment rental company in Michigan who’s blog has nothing to do with apartment rentals and are still top of the search engines. They offer virtual sightseeing tours, restaurant tips and reviews, and other good information about the […]
Define And Promote Your Brand
I have always said that companies that use their sites to shout what they do won’t do very well. Most of your visitors come to your site to find out what’s in it for them. Now days it’s not even enough for you to tell them what you can do for them to make their […]
