Marketing 101 – try your best to get it right
I got a birthday email from one of my neighborhood restaurants, Minutellos for a free bottle of wine. They have a rewards program. I got the same email last year, but it came a month later. I still had the wine and mentioned it was a little late. Not much, just a word and this […]
Getting Started With Google Adwords
I have had people ask me what’s the best way to buy keywords? This is especially true for new sites that are not ranked very well for any keywords. Since I’ve never actually done it myself I usually go over the Google step-by-step instructions with them. I also tell them that believe that if you […]
What Do You Want?
One of my new customers recently apoligized for mentioning several small details that she wanted to change on her new site. When I work for someone I don’t mind “fuss”. In the end it’s your site and it should be just what you want, no matter how small. None of the changes would have effected […]
Alerts For Your Business Name
I have written before about how you may find some unexpected things from Google Alerts. I now advise all of my customers to sign up for Google alerts. One of the things that comes with social media and all of the mass communication these days is that one person can make a dent in your […]
Another Good Reason To Have a Blog
I wrote yesterday about having a blog or newsletter. Then yesterday I discovered something else that I really like about having this blog. It’s the search feature. I can use it to send a targeted list of my work to people with a single link. For example, I have quite a few cities on my […]
Should I Have A Blog Or Newsletter?
I often advise my customers that the best way to add more content to their sites is to start a blog and/or a newsletter. Of course, most of these people are busy running their business and many don’t think they have enough time to do one let alone both both. So the question is which […]
A Good Company Blog
I think that one of the best promotional tools that a company can have of blog, provided they will play by the rules. Serve your visitor first (not your company) Provide something of value Use your own list Opt-In only No Spam The Viral Garden keeps track of business blogs and it’s interesting to see […]
Is There A Duplicate Content Penalty?
I was reading through a list of 12 things that you can do to improve the optimization of your site. I read one through ten and I thought they were all good ideas, some I thought I might try. Then I stopped when I got to number eleven. “You can repurpose other’s copy for your […]
Help For Buying Pay-Per-Click Ads
I don’t usually venture into the PPC arena because, as I tell my customers, buying clicks can work very well, but if you’re not willing to do the work to track and analyze all of the data you’re probably just wasting your money. It’s pretty easy to see how much you are spending, but do […]
A Great Reason For An Open Source Solution
A new customer asked me the other day “Oh! One more question….so you’re doing my hosting and all that. What happens if you win the lottery and move to Tahiti? Do I only have to find a new host, or what?” I often wonder why my customers don’t ask that question much more often. After […]
